Active Brand THCV was founded on purpose, compassion, and an unwavering belief in the power of plant-based medicine.

Jon Miller’s journey into cannabis began in 2007, when his father was diagnosed with prostate cancer. At the time, cannabis was recommended as part of his father’s treatment plan—but Jon quickly discovered that the industry lacked the quality, consistency, and patient-first service his family needed. Determined to do better, Jon stepped in to serve medical patients with what was missing: superior customer care and exceptional product quality.

His commitment to patients did not go unnoticed. Jon became the #1 recommended patient provider by the Hemp and Cannabis Foundation, setting a new standard for trust, reliability, and compassion in medical cannabis.

In 2013, as legalization expanded, Jon entered the recreational cannabis market. He quickly distinguished himself as a leader in cultivation, innovation, quality, and compliance, building a reputation for doing things the right way while pushing the industry forward.

Driven by a lifelong passion for innovation, medical research, and plant-based therapeutics, Jon’s focus eventually led him to a little-known but powerful cannabinoid: THCV (Tetrahydrocannabivarin). This discovery became deeply personal. Jon’s wife had been diagnosed with ADHD at a young age and treated with Adderall—an effective medication, but one associated with long-term side effects. Searching for a cleaner, more natural alternative, Jon became obsessed with understanding THCV’s potential benefits for focus, energy, appetite suppression, metabolic support, and bone growth stimulation.

That obsession led to a breakthrough.

Jon discovered that Phylos Bioscience, a world-class cannabis genetics company, had successfully bred entirely new cannabis genetics capable of producing significantly higher levels of THCV—finally making it efficient and affordable to extract and deliver at scale. Phylos typically partners with large multi-state operators (MSOs), but inspired by Jon and his wife’s passion and vision, they took a chance on a founder driven by mission rather than mass production.

Together, they launched Active Brand THCV, helping ignite what is now the THCV revolution.

Today, Active Brand THCV exists to deliver on a simple but powerful mission:

to bring safe, effective, affordable, and 100% all-natural THCV products to patients and consumers.

Rooted in medical integrity, backed by cutting-edge genetics, and led by lived experience, Active Brand THCV is redefining what modern cannabinoid wellness can be—one plant, one patient, and one breakthrough at a time.